A User Experience Design Company
Made up of UX practitioners, analysts and strategists, we leverage executive intent and research to drive the user experience design of digital products that motivate users, are usable and easy to understand.
Asbury Park Design uses persuasive strategies and implements research-based methods throughout the design process to make your website more trustworthy and convincing. Our user experience solutions will deepen relationships with your customers through learning and understanding how they make decisions that lead to conversion.
Our User Experience Design Process
A bit more into the process on how we create amazing user experiences.
User Research and Discovery
User research focuses on understanding user behaviors, needs, and motivations through observation techniques, task analysis, and other feedback methodologies.
• Market Research Focus Group Review
• Card Sorting
User modeling is the subdivision of human–computer interaction, which describes the process of building up and modifying a conceptual understanding of the user. The main goal of user modeling is customization and adaptation of systems to the user's specific needs.
• Personas and User Profiles
• Rich Picture Project Ecology
• Task Analysis
• User Stories Process Diagrams
• Concept Models
Design and Evaluation
User experience design (UXD, UED or XD) is the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.
Usability testing is a technique used in user-centered interaction design to evaluate a product by testing it on users. This can be seen as an irreplaceable usability practice since it gives direct input on how real users use the system.
• Brainstorming, Sketching, Participatory Designing
• Site Maps
• Navigation Models
• Process Workflows
• Use Cases
• User Testing
• Heuristic Reviews
Why You Should Use Asbury Park Design
Attention to user experience or UX is the single most important priority when creating any application, mobile product, or digital ecosystem. The experience your users have single-handedly effects whether or not an employee works efficiently, a user continues use of a mobile app, or a customer follows through with a transaction within your digital ecosystem.
Many businesses invest in creating products in both buzz-worthy and established channels but do not create usable ecosystems that motivate users and convert users. Simply stated, businesses are underestimating the significance of customer experiences and this results in lost revenue, be it from failure to convert users or poor employee efficacy.
By starting with the end in mind, we package executive intent and user behavior to deliver more meaningful, engaging, and rewarding consumer journeys for your mobile apps, Saas applications, and websites.