Asbury Park Design

Shaping connected experiences that elevate humanity—driving a global design dialogue bold enough to transform organizations, inspire progress, and spark the future.

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Yoo - Launching a Bold Fitness Wearable Brand

Responsive Web Platform, Native / Cross-Platform Mobile Application, Wearable Experience Layer, Strategic Messaging, Audience Engagement & Amplification

YOO HD was launched as a bold, lifestyle-driven fitness wearable designed to stand out in a saturated market by shifting the focus from technical performance to personal motivation and everyday usability. Instead of competing purely on specs, the brand positioned the device as a stylish, high-definition companion that empowers users to improve daily through simple tracking of steps, distance, calories, sleep, and activity, all displayed on a clear OLED screen with water resistance and long battery life. The website’s conversion-focused structure combines vibrant gradient visuals, oversized product imagery, confident typography, and emotionally engaging messaging—such as the “YOO Challenge”—to reframe the tracker as a tool for self-competition and consistency rather than hardcore athletic performance. Features are presented in clean, scannable sections supported by iconography, while early and repeated calls-to-action, social proof elements, and a $35.99 price point reinforce impulse purchase behavior. By blending energetic design, accessible pricing, and benefit-led storytelling, YOO HD successfully differentiates itself as a modern, motivational, and fashion-forward wearable that feels premium yet attainable, making it not just a fitness tracker, but a daily lifestyle enhancer.

Native / Cross-Platform Mobile Application Sketch - Alarms

Native / Cross-Platform Mobile Application Wireflow

Native / Cross-Platform Mobile Application Design

Wearable Experience Layer - Golf Assistant

Mobile Web Design

RxNetwork - Launching An Integrated ecosystem designed to address medication non-adherence

Responsive Web Platform,Pharmacy Platform, Physician Platform, Strategic Messaging, Audience Engagement & Amplification

RxNetwork was developed to tackle the widespread and costly issue of medication non-adherence, which negatively affects patient health outcomes while increasing costs for providers, payers, and pharmacies and limiting post-dispensation visibility into patient behavior. The platform addresses consumer challenges such as forgetfulness, procrastination, and lack of integrated management tools by introducing a centralized medication scheduler, personalized dosage alerts across mobile and web platforms, and a virtual assistant–style reminder system that replaces traditional pillboxes and calendars. To drive sustained engagement, RxNetwork layers in gamification and behavioral incentives, including adherence scores, peer comparisons, and automated rewards for on-time doses and refill orders, while enabling secure, two-way communication between patients, caregivers, and pharmacies for real-time intervention when doses are missed. For pharmacies and healthcare organizations, the system delivers robust tracking and analytics tools that monitor adherence patterns, refill activity, and medication synchronization, seamlessly integrating with pharmacy management systems via APIs to streamline workflows, automate rewards allocation, and reduce missed pickups or delayed orders. The result is measurable value across stakeholders: consumers gain simplified medication management and personalized health insights; pharmacies see an 8–15% increase in prescription transactions, stronger loyalty, and improved operational efficiency; and providers and payers benefit from reduced healthcare costs, improved outcomes, enhanced CMS Star Ratings, and actionable real-time data for proactive care. By combining behavioral science, engagement technology, and scalable integration, RxNetwork establishes a sustainable competitive advantage in a large and growing healthcare market, with future expansion opportunities in AI-driven adherence prediction, telehealth integration, advanced analytics, and deeper EHR connectivity—ultimately transforming medication adherence from a compliance problem into an engagement-driven ecosystem that benefits patients and the broader healthcare system alike.

Native / Cross-Platform Mobile Application Wireflow

Native / Cross-Platform Mobile Application Wireframes

Toujeo - Launching A Patient/Physician Platform

Responsive Web Platform

The redesign of the Sanofi Toujeo website was driven by a fundamental shift in how people consume digital content. Users no longer browse with a “print mindset” confined to what appears above the fold. Large-scale behavioral research analyzing billions of visits shows that the majority of user attention now occurs below the fold, challenging long-standing assumptions about page hierarchy and content placement. At the same time, the rise of mobile and tablet devices—paired with increasingly compact laptops—has normalized vertical scrolling as an intuitive, gesture-based interaction. Industry guidance, including Apple’s Human Interface recommendations, reinforces the importance of minimizing page fragmentation to simplify navigation and reduce friction.This shift presents an opportunity: long-form, scroll-based design enables cohesive storytelling that traditional page-by-page structures cannot achieve. For Toujeo, this meant creating a narrative flow that builds understanding through context—guiding healthcare professionals and patients through clinical value, benefits, and support resources in a seamless progression. Continuous scrolling allows users to control their pace while maintaining immersion, eliminating disruptive page reloads and reducing cognitive fatigue. Research also indicates that engagement time increases significantly further down the page, with mid-page sections often receiving substantially longer view times than top-of-page content.By consolidating information into fewer, thoughtfully structured long pages, the redesign reduces “pogo-sticking” behaviors and supports deeper exploration. Rather than hiding key content across multiple disconnected screens, the Toujeo experience embraces a fluid, narrative-driven structure that encourages discovery below the fold. The result is a modern digital experience aligned with contemporary browsing behavior—one that prioritizes engagement, comprehension, and sustained attention.

Responsive Web Platform Content Strategy Wireflow

Guild Mortgage - Reinventing A Lending Ecosystem

Responsive Web Platform, Origination Platform, Loan Servicing Platform, Lead Generation Platform

Partnered with Guild Mortgage to reimagine and deliver two transformative digital solutions: a relationship-centered lead generation platform and a fully integrated mobile loan application. We began by identifying gaps in borrower engagement and loan officer workflows, then designed and implemented a comprehensive platform that combined real-time lead tracking, automated nurturing campaigns, personalized borrower journeys, and secure collaboration tools. This solution empowered loan officers with intuitive dashboards and actionable insights while creating transparent, trust-building experiences for borrowers that improved engagement and conversion rates. Building on that success, we led the strategy, UX design, and implementation of a mobile-first loan application that simplified the complex mortgage process into a seamless, step-by-step experience optimized for on-the-go users. By integrating secure document uploads, real-time status updates, embedded compliance safeguards, and backend system connectivity, we enabled greater efficiency for loan officers while delivering clarity and convenience for borrowers. Together, these initiatives streamlined operations, increased borrower satisfaction and retention, strengthened loan officer productivity, and positioned Guild Mortgage as a forward-thinking, technology-driven leader in the mortgage industry.